The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, as well as other realities concerning contemporary B2B marketing. We talk about exactly how the purchasing trip is currently totally fragmented as well as the manner in which area structure can aid marketing experts take back contr… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, and also various other realities regarding modern B2B advertising. We discuss how the buying journey is now completely fragmented as well as the manner in which neighborhood building can aid marketing experts take back control o… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, as well as various other realities about modern-day B2B advertising. We discuss exactly how the acquiring trip is now totally fragmented as well as the manner in which neighborhood building can assist marketing professionals take … Read More